Jim Bruce is the Global Chief Growth Officer at Lifecare International, a leading insurance, health, and wellbeing advisor in the Middle East & Africa, offering bespoke insurance solutions and workforce care and wellbeing services. A seasoned leader with over three decades of experience across healthcare, technology, and financial services, Jim has driven initiatives focused on digital innovation, operational efficiency, and customer-centric growth. His expertise in scaling businesses, strengthening market presence, and building strategic partnerships has delivered strong commercial outcomes across global markets. He has extensive experience across the Middle East, leading large-scale business transformation and contributing to the growth of international Individual and SME business segments. Jim’s experience and leadership play a key role in driving Lifecare’s strategic growth and advancing its long-term vision for continued success.