Ziyana Popat is the Group Head of Marketing & Communications at Lifecare international, a leading insurance, health, and wellbeing advisor in the Middle East & Africa, offering a range of bespoke insurance and award-winning workforce care and wellbeing solutions. Having deep knowledge of the insurance and wellbeing industries, Ziyana is responsible for all Marketing & Communications activities across the group in the UAE, Kenya, and Qatar, launching and spearheading Lifecare’s brand awareness and online lead generation strategies to support business growth. Ziyana holds expertise across public relations, digital marketing, SEO, market research, data analysis, content production, advisory, thought leadership, lead generation, and stakeholder partnerships. With a strong passion for enabling the health and wellbeing of underserved communities, Ziyana is also the Director of The Lifecare Foundation, leading Lifecare’s CSR Mara Medical Camp among several other impact-focused initiatives.